The New White Company Shop is a Welcome Addition to Beverley

The White Company opened at the corner of Cross Street and Toll Gavel in the old Wilko premises to the delight of the opening night attendees. After only a few days, there were already a steady stream of shoppers, purchasing White Company staples such as bedding, cotton and linen ladies' clothing, spa products, babywear and household delights such as dining collections, candles, fragrances and furniture.

The White Company (whose products are mainly in cool and muted whites) is the latest in a number of high-end retailers who are transforming Beverley's High Street into an aspirational place to be.