Walk this way to make the most of Beverley town centre
Fri 27th July 2018
Temporary pavement signs are to be installed at opposite ends of the centre of Beverley as a trial to encourage visitors to make the most of their time in the historic market town.
The “wayfinding” signs will link key destinations and highlight places of interest for first-time visitors to the town.
The circular markers - known as roundels - will display directions and distance information and will be located between North Bar Within and Saturday Market, and between Wednesday Market and the Flemingate centre, via the train station.
Julian Minshall, Chair of Beverley and District Chamber of Trade, said: “Beverley is becoming a destination that people love to visit and explore.
“Any initiative that encourages people to see the whole of Beverley from North Bar to Flemingate and understand it only takes 10 minutes to get from one end to the other on foot would be a major benefit to visitors finding their way around the town.
“Good, clear signage creates a positive experience for visitors and is key to people getting the most out of the town and encouraging them to return and explore even further.”
The initiative has been championed by Graham Tait, Flemingate Centre Manager, and follows the installation of a totem sign at Flemingate displaying walking times to key attractions in the town.
Mr Tait said: “These pavements signs will encourage visitors to Beverley to appreciate the town centre can be explored easily on foot and illustrate how connected our town really is.
“They address perceptions about the distances involved. For example, I’ve spoken to businesses in Beverley who tell me that people don’t visit North Bar because they think it’s too far to walk from Saturday Market.
“If the trial is successful and residents of Beverley take to the scheme, additional roundels could be used to increase the visibility of the wider town centre, pinpoint the most direct routes and also highlight interesting side streets and places to visit along the way.
“The markers will improve connectivity to both ends of the town centre and help visitors navigate through the town and see all that Beverley has to offer. There is also potential for further pavement signage to highlight other walking routes through Beverley.”
Around 45 roundels will be used in the trial to mark the routes with installation planned for mid-August. Coated in non-slip vinyl, the roundels are 200mm in diameter and are dark green and navy blue in colour.
