Tour de Yorkshire business roadshows

Businesses across Beverley are being invited to a Tour de Yorkshire roadshow at the racecourse on 26 February, as the county gears up to host the inaugural new international cycle race.

The roadshows, run by Welcome to Yorkshire and East Riding of Yorkshire Council, will give simple and direct information, facts and advice on how to make the most of this world-class event. They will also give advice around brand guidelines and key dos and don’ts.

Businesses have been overwhelmingly positive in signing up to the roadshows which highlight what it will mean to them and their communities, both on and off the route.

Councillor Stephen Parnaby OBE, leader of East Riding of Yorkshire Council, said: “The East Riding is an area with a great passion for cycling and the fact that the Tour de Yorkshire will visit so many of our communities on 1 and 2 May is fantastic. 

“It is anticipated that up to one million visitors will come to Yorkshire over the three days and, with the race taking in so many of our towns and villages, it is an excellent opportunity to showcase our area to a national and international audience and put the East Riding on the map.

“I would urge local businesses to make the effort to turn out for the roadshows to find out how they can capitalise on this great event.”

Gary Verity, chief executive of Welcome to Yorkshire, said: “We saw a huge appetite for all things Yorkshire last year when we hosted the Grand Départ of the Tour de France and this new race will bring back some of the world’s best teams. This means spectators from far and wide and the most fantastic advert our county can wish for – global television coverage. 

“The roadshows will help businesses prepare in the run up to the event, race days themselves and, of course, long in to the future as we establish Yorkshire as Europe’s number one cycling destination.”

A recent economic impact study of the Tour de France showed that over £100m was generated for the Yorkshire economy. The new race, taking place over three days and encompassing over 500km of Yorkshire roads, from the coast to cities and from moors to market towns, offers a significant geographical spread for tourists and visitors to choose from. The nature of the route chosen for the race means cycling fans old and new will find dramatic backdrops, tough climbs and Yorkshire landmarks in which to enjoy the race.