Shop quicker with Morrisons

Morrisons at Beverley has been one of the early recipients of a new upgrade in order to make shopping trips faster for customers.

A new contactless payment technology has been installed at the store, which is estimated to save the customer 10 seconds every time they pay for their shopping.

Each cashier and self-service payment point within the supermarket is being upgraded to feature a new contactless payment reader. Customer payments of up to £20 can simply be made by tapping a bank card against the reader pad.

The Beverley store is part of a national initiative with 514 stores and 161 convenience stores set to get the new technology by the summer.

David Charlton, store general manager at Morrisons Beverley, said: "All of our store payment points have been upgraded to accept contactless payments. Many of our customers have a card and are already familiar with the technology. Contactless payment is simple and convenient to use. It is another way in which we are trying to make shopping trips faster and easier for Beverley's customers."

The contactless payment method is growing in popularity and the move is expected to reduce customer queues, especially during peak shopping periods.

One and a half million transactions are made every day, and over 58 million contactless-enabled cards are currently in UK circulation. This figure is predicted to rise sharply in the coming years.

The activity forms part of a significant investment programme to make shopping trips easier for customers. Improvements include the redesign of stores, the removal of trolley locks, the extension of opening hours and the updating of car park controls.