Fast-growing fitness brand limbers up for Flemingate opening
Fri 20th January 2017
Beverley’s first 24-hour fitness club is coming to the Flemingate centre.
Rapidly-expanding Anytime Fitness will offer 24/7 access to the club, which will benefit from an investment of more than £500,000 in fit-out and gym equipment.
It will be the first Anytime Fitness club in East Yorkshire and occupy a 7,500 sq ft first-floor unit with ground-floor entrance close to Debenhams and Outfit at the heart of the Flemingate centre.
The fitness club enhances further the appeal of Flemingate as a retail and leisure destination. Opened in November 2015, Flemingate has seen a series of additions in recent months, including health and beauty retailer Superdrug, Outfit – which brings together leading high street brands including Topshop, Topman, Dorothy Perkins, Wallis, Miss Selfridge and Burton – fashion retailer River Island and leading coffee brand Starbucks.
Franchise owner Neel Sodha said Anytime Fitness would be the newest, largest and best-equipped gym in Beverley and for miles around, catering for today’s increasingly busy lifestyles and varied work patterns.
He said: “We believe Anytime Fitness will be very popular with professional people who want to be able to work out in a high-quality environment, at times and in a place convenient to them.
“We will draw our members from Beverley and a number of miles around, either because they live or work in Beverley, or want the experience we will offer that they can’t get anywhere else in the area.
“This will be a club, not just a gym, and it will have a club community. It will be a place where the staff will go out of their way to get to know the members and make them feel welcome. It will be a place where members can make friends and take part in social events. For example, we’re looking to tie-up with Flemingate’s Parkway Cinema to organise cinema nights for members.”
Ranked number one in Entrepreneur magazine’s annual Top Global Franchise list in 2016, Anytime Fitness prides itself on providing members with convenient and affordable fitness options in friendly and secure surroundings. Anytime Fitness clubs are scrupulously clean and bright, with expertly-designed workout areas and equipment that is safe and easy to use.
The Flemingate fitness club is due to open in May, following fit-out, which has already begun. Anytime Fitness is planning for 200 openings in 2017 as it aims to become the country’s No.1 gym operator.
Mr Sodha, whose family specialises in running franchise businesses, said the Flemingate club would feature a studio for exercise classes as well as communal workout areas. The changing rooms will have individual shower cubicles.
