Yorkshire Wolds poultry business launches new product

The team at a Driffield poultry business has launched a new product to complement its award-winning Yorkshire chicken.

Middleton on the Wolds based Soanes Poultry has launched Chick Magnet, a dry rub for chicken, which is the first store cupboard staple in the business's 77-year history.

Of the launch, MD Ben Lee said: "We're excited to launch this Soanes branded rub to complement our chicken. It's a unique blend of herbs and spices that has been produced to our specifications and delivers a smoky, citrus sweetness when rubbed onto chicken before roasting, air frying or barbecuing."

Chick Magnet is produced by Angus & Oink who specialise in creating flavoursome spice blends for creative cooks. Its co-founder, Scott Fraser, is pleased to partner with the long-established family business: "We believe that you don't have to be a chef to shine in the kitchen. You just need the right attitude and a punch of flavour. We were delighted to collaborate with Ben and the team to create a bespoke blend that makes their amazing chicken zing with true flavour."

Chick Magnet is available online at www.soanespoultry.co.uk alongside its Higher Welfare chicken and four of Angus & Oink's best-selling rubs, Fools Gold, Hot and Hostile, Sweet Bones and Butts and Black Gold Seasonings.

Soanes Poultry is a family-owned business which has been rearing and preparing chicken since 1947. It sells its Yorkshire-reared chicken to butchers, independent retailers, wholesalers, catering butchers and restaurants nationwide.

Photo: MD Ben Lee and Robert Laird, Brand Ambassador at Soanes Poultry