JoJo launch an exclusive collection with The Gruffalo!

Mon 4th September 2023
Jojo Launch An Exclusive Collection With The Gruffalo

JoJo, have just launched an exclusive collection with The Gruffalo! 

Inspiring young imaginations and celebrating the power of storytelling, the much loved character from Julia Donaldson and Axel Scheffler joins the JoJo Maman Bébé family this autumn. 

Available online and instore, the 15-piece collection features woodland prints, applique characters and fun, winter warmers including hat, gloves and fur lined wellies, cosy, knitted leggings and the best-selling fleece lined waterproof fisherman's style jacket featuring an all over print of The Gruffalo; the collection is perfect for woodland adventures this autumn. 

If you pop into one of the stores, you can find a selection of toys and books of the beloved character, as well as special activities for the little customers to enjoy. Characters from the deep dark wood are located throughout the stores (and windows), children are encouraged to find these friends and will be rewarded with themed stickers! 

Finally, from 5th September and running for the whole of the month, JoJo Maman Bébé will also be launching an exclusive colouring competition where 5 winners will each receive a unique The Gruffalo themed toys and activity package worth over £200!

The collection is available now instore and online at 

Just Beverley