Grant funding sets Beverley business on course for success

Wed 7th February 2024
Grant Funding Sets Beverley Business On Course For Success

A Beverley business owner has expanded into new, larger premises and won a top national award after accessing more than £5,000 in grant funding with the help of Invest East Yorkshire’s Business Support team.

Donna Stocks, who owns The Beverley Card Company on Dyer Lane in the town, first made contact with the Invest East Yorkshire team when she took over an existing greetings card shop known as Special Days. After getting in touch with the team via its online grant funding portal, Donna was delighted to learn that she was eligible to receive a Love Your High Street grant of more than £1,900 towards the cost of carrying out work on her new shop premises.

Donna’s fledgling business was soon going from strength-to-strength and quickly outgrew its existing premises. Having identified larger shop premises to move into, in 2023 she contacted the Business Support team again and was able to access a second grant of more than £3,300. Donna (pictured) used this transform a derelict former charity shop into a much larger premises, bringing the vacant shop back into use and, at the same time, further enhancing Beverley’s shopping offer.

As well as occupying new, larger premises, Donna’s growing business now employs a team of four people and won the ‘Best Greeting Card Newcomer’ Award at the 2023 Greeting Cards Retail Awards, known as the RETAS, beating off fierce competition from businesses around the country.

Donna was guided through the grant application process by Business Advisor Trevor Douglas, who visited her premises on numerous occasions.

She said: “I was very happy with the service Trevor provided through my Love Your High Street applications, and I’m impressed by the commitment of East Riding of Yorkshire Council to help high street businesses.”

Part of East Riding of Yorkshire Council, Invest East Yorkshire’s Business Support team works closely with businesses on projects that will help them to grow and evolve, as well as identifying any sources of funding that may be available to help them, such as the Love Your High Street grant accessed by Donna. 

It’s a funding scheme that can support local businesses, town and parish councils or organisations and community groups with projects that will help our high streets to flourish. 

If you’re looking for advice, support or want to check your eligibility for grant funding, visit for more information. 

Just Beverley