Do It For East Yorkshire and rediscover local high streets safely

Mon 12th April 2021
Do It For East Yorkshire Image 1 Jpg

East Riding of Yorkshire Council is encouraging people to support their local high street by choosing to ‘Do It For East Yorkshire’.

Following the Government’s guidelines and the roadmap, residents will have the chance to safely rediscover those businesses which are now able to reopen and the businesses which have remained open.

There is a wealth of amazing independent shops across East Yorkshire which have adapted quickly to provide online sales, click and collect services, local deliveries and more.

To support this, the council is launching the Do It For East Yorkshire marketing campaign, which is funded by a Reopening High Streets Safely Fund from the European Regional Development Fund, and will feature real businesses from some of the region’s market towns.

Helena Moss, local growth programme and policy manager at East Riding of Yorkshire Council, said: “These shops and businesses will only survive if people continue to spend locally, so it is absolutely vital that we all show our support now and make an active choice to shop and spend locally, helping local businesses to thrive.

“By staying safe, we can all play our part and make shopping and going out a safe experience. We can do this by wearing a mask, keeping our distance and washing our hands.”

People are also asked to do the following to show their support and help businesses:

  • post a positive review online or on social media 
  • make a recommendation to friends and family 
  • give them a follow and share on social media 
  • sign up for their newsletters or updates 
  • give them a shout out.

Throughout the pandemic, the council has not only asked people to follow the 3 Steps to Safety (PREVENT by hand washing, social distancing, wearing face covering unless exempt and limiting social contact; NOTICE any COVID-19 symptoms; and ACT to self-isolate immediately and book a test) but it has offered support and advice to businesses.

This has included one-to-one business support, the East Riding 4 Business funding search portal, and Love Your High Street grants. To find out more, visit or email

The council is urging businesses – from a town centre shop in Bridlington or an independent café in Beverley – to help support the campaign and has put together a range of useful resources which can be downloaded to share the campaign messages.

These resources, such as posters and social media assets to use for businesses, can be found at

To watch the Do It For East Yorkshire video, visit

Just Beverley